FOV Immersive Media Festival
Visual Identity Design
Overview
FOV is a fictional project developing a visual identity for a new immersive media festival in Plymouth, showcasing 360°, VR, AR, and projection mapping inspired by venues like the Market Hall 360 dome. Aimed at families and visitors, it celebrates immersive tech that surrounds audiences with engaging, interactive worlds. I created an animated typography system using Cinema 4D, projecting type onto domes with dynamic camera positioning, inspired by the viewers’ shifting perspective, creating unique type distortions that communicate the difference between immersive media experiences compared to traditional media formats.
During my visit to Market Hall, I was inspired by the fully immersive visuals and how people instinctively moved to follow the content surrounding them. This led me to explore how spherical shapes distort typography, inspired by 360° photography and camera control to capture the sense of immersion, replicating the viewer’s perspective.
Early experimentation using a blend of After Effects and Cinema 4D, testing how motion, typography, and spatial distortion could work together to create an immersive visual language.
A variable logo system that uses my concept of projecting typography onto a sphere and manipulating the camera angles mimicking the viewer’s perspective.
Animated Poster Concept.
FOV Wristband Designs.
FOV Physical Signage.
I developed a wayfinding system concept that uses a phone’s GPS and a dynamic logo as a compass to guide users toward their chosen festival venue, with a built-in distance tracker for added navigation support.
FOV Social Media Teasers.
FOV Website Design.