FOV Immersive Media Festival
Visual Identity Design
Overview
I created a visual identity for a fictional client: FOV, an immersive media festival based in Plymouth. The festival showcases the unique experiences of 360° video, virtual and augmented reality, and projection mapping celebrating the city’s state-of-the-art immersive spaces in Plymouth such as Market Hall and the Vision Theatre. FOV invites audiences not just to watch, but to step inside the experience. To reflect this, I used Cinema 4D to project custom typography onto a sphere, then manipulated camera angles to mimic the viewer’s perspective from within the space. This process led to a distinctive typographic and image treatment for the visual identity that feels immersive and multi-dimensional.
During my visit to Market Hall, I was inspired by the fully immersive visuals and how people instinctively moved to follow the content surrounding them. This led me to explore how spherical shapes distort typography, inspired by 360° photography and camera control to capture the sense of immersion — replicating the viewer’s perspective.
These are examples of my early experimentation using a blend of After Effects and Cinema 4D, testing how motion, typography, and spatial distortion could work together to create an immersive visual language.
A variable logo system that uses my concept of projecting typography onto a sphere and manipulating the camera angles mimicking the viewer’s perspective.
Animated Poster Concept.
I developed a wayfinding system concept that uses a phone’s GPS and a dynamic logo as a compass to guide users toward their chosen festival venue, with a built-in distance tracker for added navigation support.
Interactive hero page which distorts according to the position of the cursor and bespoke image spherical image treatment inspired by 360 photography and fisheye lenses.
Stills from my website showcasing typographic layouts and video treatment, where videos bleed fully across the layout, mirroring the typography style to create a more immersive user experience.