This university module focused on enhancing the image or awareness of a country through creative strategy and a visual identity system. I chose Bulgaria due to its rich history and diverse natural landscapes. Bulgaria is often described as a cultural melting pot, blending Greek, Slavic, Ottoman, and Persian influences. This rich cultural heritage is reflected in its architecture, cuisine, craftsmanship, and festivals. Inspired by this, my project explores Bulgarian pride and its historic mixing of cultures through a bespoke variable font to capture its unique identity and rich diversity.